Mercedes-Benz India brings StarDrive Experience to Bangalore once again

Mercedes-Benz StarDrive Experience was held on the 12^th and 13^th of May, The event was packed with energy to demonstrate unique features of the MB cars tested by experts under controlled environment.

The event captured attention of the visitors by the growls of the Mercedes-Benz high performance AMG versions of SL and C-Class along with Mercedes-Benz C-class, E-class, G55, ML class, R class and GL class. Demonstrating their capabilities to maximum in venues like Pro-Engineering Package, Airmatic Package, 30 degree incline hill climb, 40 degree steep, ABS, traction control and safety features.

Now, speaking about the details of the event, I felt that, StarDrive Experience conducted previous year was much better than 2012, since the event called in visitors in groups/batches without anybody to monitor after the intro lounge. People moving in like gala left the place more inconvenient for the potentials to have a clear look or even speak to the right person. Though people within the track circle were well organized and took care of the drive. The SUV section was another segment which was left lonely due to which visitors had to wait for the instructor post the second batch of the event.

The Mercedes-Benz drive experience put their ML-Class, GL-Class, C-Class and E-Class to test the power and performance of the vehicles. The stunt of attraction was the display of vehicle dynamics namely safety features, stability and body-roll, ease of handling, technology, off-road and on-road capabilities.

Along with the actions at the event were the Mercedes-Benz SLS AMG, C 63 AMG, G55 and R Class, grabbing quick attention of the visitors immediately after the intro lounge.

StarDrive Experience is a new feel to automotive enthusiasts and also a strategy from MB to engage potential customers with initiatives as this and the recently launched Trendz concept store in Bangalore.

Mercedes-Benz opens concept store at U B City

Exotics in India scan the city for all kinds of exotic automotive breeds on the streets, in one such search found the SLS AMG Roadster and the DTM AMG C-Coupé, we believed that Mercedes-Benz was with some kind of strategy of campaigning in the potential part of the city. However, we were thrilled to learn that it was a Mercedes-Benz India’s approach to allow consumers to experience a whole new Mercedes-Benz through its TRENDZ concept store at U B City, Bangalore.

Speaking at the inauguration Mr. Debashis Mitra, Mercedes-Benz India said, “TRENDZ is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects, enthusiasts and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are confidant of its success”.

At TRENDZ Concept Store the consumers get an opportunity to feel the technology and dynamism of Mercedes-Benz through its new initiative mb. Feel it!.TRENDZ will be one of its kind concept store which is focused to reach out to the customers who lead an evolved and contemporary lifestyle. It would also showcase the legacy of Mercedes-Benz towards superior customer satisfaction, world class buying experience, ambience and luxurious lifestyle.

Mercedes-Benz Concept Store currently has displayed two of its model, the SLS AMG Roadster which was launched this year at the Auto Expo and the DTM AMG C-Coupé racing car. TRENDZ Concept Store also gives motorsport enthusiasts an chance to enroll themselves for the “AMG Performance Driving Academy” at the Buddh International Circuit.

The SLS AMG Roadster is equipped with a 6.2-liter V-8 engine which produces 563hp and Mercedes DTM AMGC-Coupe powered by a 500-horsepower 4.0-liter V-8 engine.