Meguiar’s Introduces Hot Rims All Wheel and Tire Cleaner

Always looking for ways to improve, Meguiar’s®, the trusted experts in car care since 1901, introduced Hot Rims™ All Wheel and Tire Cleaner today, combining wheel and tire care into one bottle. Building off of the popular Hot Rims™ All Wheel Cleaner formula, this exciting new product acts fast to lift and remove dirt, with debris washing away before the users’ eyes.

All Wheel and Tire Cleaner is designed to wash away filth with ease, leaving behind a brilliant shine that cleans both metal and rubber. Car lovers can feel the satisfaction of a deep cleaning session by watching the Xtreme™ Cling solution foam, turning from white to brown as it grabs all brake dust build up and grime. What’s more, this unique product is safe to use on all factory coated wheels, taking the stress of finding the right wheel cleaner out of the equation.



Packaged in an easy-to-use trigger spray bottle, All Wheel and Tire Cleaner can be applied by spraying the solution on the entire wheel and tire. Available in stores now, you can find this new product at major retailers and auto enthusiast retailers nationwide.

Meguiar’s® Releases Gold Class™ Carnauba Plus Quik Wax

Meguiar’s®, the worldwide leader in car care, is making it easier to get the same traditional look in half the time by releasing Gold Class™ Carnauba+Plus Quik Wax® as part of its new 2012 product line.

Perfect for all colors, and exceptional on black vehicles, this new edition to the Meguiar’s Gold Class™ family is the answer to achieving quick, dark, wet-looking shine. With a simple mist-on, wipe-off, Carnauba+Plus Quik Wax® delivers the rich, warm protection that only carnauba can deliver. The “+Plus” in this formula means it won’t leave white residue on plastic or trim.

Unlike most waxes, Carnauba+Plus Quik Wax® can be applied to a warm surface in direct sun. Available in a 16 oz. trigger spray, this new 2012 Meguiar’s product is available at major retailers and auto enthusiast/specialty retailers nationwide.

Bernie’s Product Review: Sanctiond’s Tire Glaze

I admit, I am a product junkie. I’m always on the hunt for a cleaning products to make sure my truck doesn’t look his age (he’s damn near 10). Yes I’m a girl, but I believe in taking care of my vehicles, and I prefer to wash my vehicles because car wash companies add female tax a.k.a. overcharging females.

When I heard that Mister Cartooon came out with his own product line, I wanted to try it. And the folks at Sanctiond sent me a generous sample of their Tire Glaze. And I used it...

Before Thursday, I was hooked on Armor All's tire wet gel, because Will Castro used it. And if it was good enough for Will Castro, then it was good enough for me… but all that has changed.

On Sanctiond’s site, they said that “This non-sling glaze provides a long-lasting deep shine with a blinding brilliance.” After applying it to the tires, I drove my Envoy 200+ miles. That glaze did not budge. Even when I drove on dirt and rocks, my tires are still shining. As I type this from Starbucks, my tires are shining in the parking lot.

(Still rolling on factory wheels and tires. But all that could change... hint hint)

I had a good run with Armor All, but I’m now rolling with Sanctiond. I do wish that the glaze came with an applicator, it would have helped a little (and kept my acrylic nails clean), but that’s what Target is for (to buy car cleaning applicators).

Because I now love the Sanctiond Tire Glaze, it’s probably only available in LA, which means I’ll have to hoard it everytime I go out there.

If you want to try the Sanctiond Tire Glaze, just click on this link and they will send you a sample. You can tell them that Bernie sent you. It won't do you any good though, regardless if you mention my name or not, they'll still send you a sample.

P.S. Now I'm dying to try their Car Wash, Wheel and Tire Cleaner, Leather Spray, Leather Lotion, Protect It, and Cleaner Wax. I can't do a damn thing with the Brite White. The Envoy will never have whitewalls on them. I'll look like a pure idiot with those on SUV.

Mister Cartoon Presents Sanctioned Premium Car Care Brand And Coverage from Event

Cultural icon, legendary tattoo artist, custom car collector, and SA Studios Global (SASG) co-founder, Mister Cartoon, unveils Sanctiond™ his signature brand of premium car care products. Sanctiond™ will satisfy the unmet needs of those who share Cartoon's lifestyle and are equally passionate about music, sports, fashion, and cars.

Mister Cartoon Sanctiond™ is a growing collection of 15 products, including car wash, waxes, polishes, spray detailers, interior cleaners and conditioners, and a trio of innovative tire shines. Developed to exceed the stringent expectations of automotive painters and collectors, each product is a work of art in its own right, merging hand drawn package design with cutting edge product formulation.

The culturally diverse population is the fastest growing segment of consumers, yet, they're currently underserved by brands of all types. Sanctiond™ specifically appeals to this audience while also pioneering a unique emphasis on the subcultures that make up the Hispanic community. Through Mister Cartoon's well-oiled network of filmmakers, celebrities, artists, musicians, car guys and other key activators, Sanctiond™ is quickly being defined as the authentic car care brand birthed from Los Angeles, the epicenter of car culture. (Bernie's side-eying that comment. LA is the epicenter for aftermarket parts and lowriders)

"Cars are extensions of our personalities. Our customers are committed to making their vehicles more than just their rides. Cars are part of who they are," explains Cartoon. "I'm grateful I now have the ability to turn this passion into something everyone can experience. By combining my love of cars, culture, and lifestyle, I've created a product I'm proud of."

Mister Cartoon engaged industry veteran Atticus Firey, as CEO and co-founding partner. Firey is one of the most creative brand-builders in the car care world and has experienced unmatched success in this sector. Under Firey's leadership, Meguiar's underwent its greatest growth period and transformed into a premium, global brand, which was subsequently acquired by 3M. Firey utilized his unparalleled understanding of the robust $265B automotive aftermarket to carefully craft the Sanctiond™ strategy.

"Sanctiond™ is the answer to retailers looking for new consumers and revived energy in this category," Firey said. "There are millions of people being overlooked by current brands, because they're not the typical car enthusiasts. Yet, they are fanatics about their cars. I'm inspired by Cartoon's passion for this community and our team's ability to reach individuals through every aspect of a shared lifestyle."

SA Culture and The ID Agency, both part of the SA Studios Global group of companies, are leading the marketing charge for Sanctiond™. Their combined expertise in social media and experiential marketing provides unmatched accessibility and reach to the community. SASG stands at the forefront of culture-led marketing, leading dynamic collaborations and campaigns with brands including: Nike, Xbox, MetroPCS, Pirelli, Pepsi, Recaro, Formula Drift, Universal Studios, Undefeated and Brembo.

Sanctiond™ products will be available nationwide in stores and online starting April 2012.



Now... for my thoughts. I sat here and thought about it, and you know what? Sanctioned will be around for a long time. However, I hope, HOPE that it's available all over, and not just LA. Because as meticulous as lowrider customizers are- and Cartoon is one of them- Sanctioned will be a great product. You have to admit that about the guys who customize lowriders, and if you do not believe me, either attend a Lowrider Car Show or look at my photos. The amound of detail that they put into their cars is surreal. They customize parts of a car that the average person wouldn't think to look at.

I know I had my opinion about Sanctioned, however, I have to see if my opinion holds true when I try the product on my GMC Envoy.


Media: Sanctiond and BH

California Gold® Chrome Polish: Safely Clean & Brighten Chrome Plated Bumpers, Wheels, Trim & Accessories

Chrome plated metal finishes have always been a symbol of prestige on cars, whether its bumpers, emblems, mirrors, wheels, headlight bezels, under the hood or almost anywhere else including exhaust tips. In order to keep this brilliant plating looking its best, a good chrome polish is a must.

Mothers® California Gold® Chrome Polish will give chrome a crisp sparkle and advanced protection thanks to it's thick, rich and easy-to-use formula. It gently cleans and brightens chrome bumpers, wheels, trim and accessories. Mothers® California Gold® Chrome Polish is formulated with advanced polymers to help protect against fingerprints, spotting, rust and corrosion.

Mothers® California Gold® Chrome Polish is designed with balance in mind. It's strong enough to clean quickly, but gentle enough not to harm the finish or its neighboring parts. Mothers® California Gold® Chrome Polish will not streak, scratch or smear, and it also safely cleans and protects exterior glass and mirrors.

Mothers® California Gold® Gold® Chrome Polish, #05212 (12 oz.) is available at fine automotive retailers and e-tailers.

California Gold® Metal Polish: Gently Clean, Restore & Protect All Bare Metal Surfaces

New liquid polish from Mothers® California Gold® gives that mirror-like shine!

Nothing compares to the luster of a pristine bare metal surface -- whether it's aluminum, billet, stainless steel, nickel or brass. But over time, exposure to the elements, and even the air itself can create a dull, oxidized coating on these once dazzling surfaces.

Mothers® was founded more than 30 years ago with its world famous paste metal polish, and enthusiasts worldwide have given their aluminum and other polishable metals that unmistakeble Mothers® shine ever since.

Today, Mothers® is proud to introduce a liquid metal polish worthy of the California Gold® name. Mothers® California Gold® Metal Polish gently cleans, restores and protects any polishable, bare metal surface to its original high-gloss shine and brilliance using specially formulated polishes and emollients.

For an excellent way to turn up the shine factor in just minutes, you can apply Metal Polish by hand, or with any of the metal polishing tools from the Mothers® PowerBall® line.

Mothers® California Gold® Metal Polish, #05112 (12 oz.), is available at fine automotive retailers and e-tailers.

Eagle One Makes Washing And Waxing A One-Step Process

Eagle One has made washing and waxing a vehicle an easy one-step process with its new NanoWax As-U-Wash which cleans, shines and protects.

It combines the advanced technologies of a carnauba formula with Element Shield.

Eagle One's exclusive use of nanotechnology goes to work with nano-sized carnauba wax particles that condition and penetrate deeply restoring luster and shine while leaving behind a layer of wax protection.

Unique Element Shield adds a layer of surface protection against harsh elements with every wash. Its enhanced detergents and thick suds wash away dirt and grime and make bug and bird mess easier to remove with each use. It also repels water to reduce spots and protects against heat and UV-rays. It is safe for all surfaces.

NanoWax As-U-Wash is available at national auto parts retailers. For information visit www.eagleone.com, or call 800-432-4531.

Clarity You Can See With Meguiar’s New Perfect Clarity Glass Cleaner

Any car enthusiast knows that the finishing touch of a freshly detailed car is a set of clean, crystal clear set of windows. This is why the car crazy professionals at Meguiar’s®, the worldwide leader in car care, just made it easier to get a streak-free glass finish with the introduction of the all-new Perfect Clarity® Glass Cleaner.

Taking glass care to the next level, Meguiar’s® made sure to bottle up the latest in glass care technology for 2012. Complete with a new dust repellant solution, this product is guaranteed to help glass surfaces stay cleaner longer, reducing the time and effort spent on car care. What’s more, is that Perfect Clarity® Glass Cleaner contains a unique lubricant that creates an easy slide effect between the product and any cloth surface, ensuring that no residue is left behind. Instead, dirt is swept away and the transparent look of any glass surface is restored.

Designed with car guys in mind, this easy to use product comes in trigger or aerosol spray versions and helps consumers obtain that effortless, professional-look in only a few quick squirts. To apply, simply spray Meguiar’s Perfect Clarity directly onto glass, spread evenly, then flip the towel and buff dry. With the ability to apply in direct sunlight, Meguiar’s Perfect Clarity® Glass Cleaner is the clear choice for automotive glass care.

Available now at major retailers and auto enthusiast/specialty retailers nationwide in a 24 oz. Trigger spray or a 19 oz. aerosol spray Perfect Clarity® Glass Cleaner is backed by Meguiar’s industry-leading glass care technology and performance guarantee.

Mothers® California Gold Synthetic Wax: New School Meets Old School

Natural or synthetic? Traditional or modern? In the world of waxes, there are many choices. Mothers® California Gold® has been the definitive leader in traditional, carnauba paint care. Now Mothers® has expanded its California Gold® line with their new high-tech Synthetic Wax, the engineered alternative to natural wax.

Easy to apply and simple to remove, Synthetic Wax makes car care a breeze. Safe for all paints and clearcoats, it can be safely applied in sun or shade -- without having to rush removal. It wipes off easily and cleanly, without smearing, streaking or blotching. Synthetic Wax also minimizes white marks on trim, as well as the powdery residue that other waxes can leave behind.

Synthetic Wax is specially formulated with microencapsulated polymers. They form a durable chemical bond that protects your paint’s surface, while ultra-fine polishes bring out the gloss and luster you've come to expect from California Gold® products.

And like all Mothers® products, Synthetic Wax is made with exacting care from the highest quality ingredients, which also means it comes with our generous satisfaction guarantee. Featured in a convenient, all-new upside-down bottle, Mothers® California Gold® Synthetic Wax is from the enthusiast car care family you can trust.

Mothers® California Gold® Synthetic Wax, #05716 (16 oz.), is available at fine automotive retailers and e-tailers. More information about the entire line of quality California Gold® paint care products is available at www.motherscaliforniagold.com.

Meguiar’s Introduces the All New Ultimate Wash & Wax Anywhere

Today’s driver is always on the go, making it hard for many to find the time to wash their cars. For others, it can be difficult to get access to a hose. For both of these groups, as well as “Car Guys” (Bernie's note: Don't forget about the girls) everywhere, Meguiar’s, the leader in car care, has developed the all new Ultimate Wash & Wax Anywhere. This specially designed formula cleans and protects any vehicle without the need for water, a hose, or a bucket (in most cases).

Perfect for urban dwellers, those with limited access to water, or the hot rodder that just arrived at a cruise, Ultimate Wash & Wax Anywhere safely lifts away dirt and grime while leaving behind a protective layer of hydrophobic wax. In as little as 15 minutes, this new formula can morph a drab and dirty appearance into a stunning, clean & shiny car, without a drop of water. What’s more, depending on how dirty the car is, a single bottle, along with the help of a few microfiber towels can wash & wax up to five average sized cars.

To use this spray, simply mist onto the surface of the vehicle and wipe away using a Meguiar’s® Supreme Shine® or other high quality microfiber towel. Ultimate Wash & Wax Anywhere’s unique chemistry insures a scratch-free finish when used as directed, as special lubricants and cleaning agents safely loosen and then gently remove the dirt. Follow with a quick wipe from a clean, dry towel and the surface is left with a beautiful, glossy, just-waxed finish. And Meguiar’s® Ultimate Wash & Wax Anywhere is also safe to use on wheel types, plus rubber, vinyl and glass. Meguiar’s® Wash & Wax Anywhere is currently available at major retailers and auto enthusiast retailers nationwide.

I really need this because I do not have a car washing area in my condo complex.

Eagle One Introduces Line of Eco-Friendly Products

Eagle One has taken the lead among major brands of vehicle appearance care products with the introduction of an eco-friendly line called EnviroShine, the first of its kind to be available at nationwide auto parts retailers.

Using the latest technology, Eagle One engineers have created products with environmentally safe ingredients that are non-toxic, biodegradable and free of harsh solvents. The "green" line includes All Wheel & Tire Cleaner, Tire Shine, Car Wash and Glass Cleaner,

Wheel & Tire Cleaner does both in one step. Instant foaming action penetrates and releases brake dust and road grime on contact for a deeper clean. Spray on and in seconds you're ready to rinse and your wheels will shine and tires will be back to black.

EnviroShine Tire Shine makes tire detailing a breeze with great results. Simply spray on and wipe. The thick non-sling formula adheres to the tires and dries to a long-lasting, high-gloss shine that will compliment great looking wheels. It is weather resistant and provides UV protection.

Car Wash is safe for all finishes and is formulated to provide rich sudsing for better cleaning and it enhances a wax shine. Glass Cleaner quickly and effectively removes dirt and grime leaving a streak-free shine and it is safe for tinted windows.

For information visit www.eagleone.com

Meguiar's® Produces All-New Gold Class™ Premium Quik Detailer

As part of its 2012 new product lineup, Meguiar’s®, the worldwide leader in car care, introduced its all-new Gold Class™ Premium Quik Detailer®, designed to deliver that glossy, slick, just-detailed look in minutes.

As part of Meguiar’s® premium Gold Class™ line, this new detailer is formulated to work especially well on dark colors, excelling with black cars and is perfect for removing dust and fingerprints. Gold Class™ Premium Quik Detailer® leaves an ultra-slick, ultra-dark appearance and is safe to use on all paint finishes.

For those who want convenient, fast-touch ups while boosting their paint’s gloss, Meguiar’s® Gold Class™ Premium Quik Detailer® is the perfect way to maintain shine between washes and waxes. Simply mist on and wipe off with a premium microfiber towel like Meguiar’s® Supreme Shine™.

Available now at major retailers and auto enthusiast/specialty retailers nationwide in 22-oz. spray bottles, Meguiar’s® Gold Class™ Premium Quik Detailer® is available at major retailers and auto specialty stores nationwide.

Meguiar's New Ultimate Black Offers Long Lasting Exterior Protection

Exterior Trim and Plastic Has Never Looked So Good

Meguiar’s®, the worldwide leader in surface care technology, introduced today its all new Ultimate Black, a long-lasting exterior trim and plastic protectant that restores the appearance of all rubber, plastic and vinyl surfaces for maximum shine and durability.

Meguiar’s® Ultimate Black outlasts conventional protectant products, delivering superior UV protection and durability. With an emphasis on simplicity, Ultimate Black users just apply a small amount of product with a microfiber or applicator pad and wipe off excess for perfect results.

This innovative formula dries quickly without leaving behind a greasy residue and withstands washing and rain for weeks at a time, making Ultimate Black ideal for exterior care. Coupled with Meguiar’s® already outstanding line of exterior products, Ultimate Black users will achieve stunning results with every application.

The Experts at Meguiar's Stresses the Importance of Choosing Wisely For Proper Wheel Care

For any car lover, a detail job is not complete without a clean set of wheels, but with so many different types of wheel care products, how do you know which one to use? Contrary to popular belief, different types of wheels require specific cleaning solutions which is why Meguiar’s®, the car care experts since 1901, have put together a simple wheel product guide to help owners make the right choice. Not only will using the right product give you the brilliant shine you’re looking for, but it will help maintain the value and longevity of your wheels!

Know That There is a Variety: The first step in wheel care is recognizing that not all wheels are made the same. While many wheels look similar, they can be made from different types of materials and coatings. The product you use on your wheels is determined by the surface which can range anywhere from chrome, powder coated, painted, to polished aluminum and many more.

· Identify What You are Driving On: The next step is to determine what kind of wheels you own. Most wheels that come with a factory purchased vehicle are coated wheels. However if you have replaced them with aftermarket wheels, you can find out the surface material by contacting the manufacturer. Some wheels may even be coated with two of three different types of coatings, depending on how customized they are.


· Choose the Right Product: When using a wheel cleaner to remove brake dust and grime there are three products Meguiar’s experts recommend:

For all factory coated wheels, Meguiar’s experts recommend Meguiar’s® Hot Rims All Wheel Cleaner. Meguiar’s® Hot Rims Chrome Wheel Cleaner is specifically designed for all chrome plated wheels, and is sure to give you a mirror-like finish.

. For uncoated or polished aluminum, anodized, and powder coated wheels, the professionals recommend Meguiar’s® Hot Rims Aluminum Wheel Cleaner. This is the safest Meguiar’s wheel cleaner and is also recommended if you’re unable to find out your wheel type. This is also the best product to choose if you have any type of aftermarket or high performance brakes since they are typically made of specialized components as well.

· Know the Consequences: Using the wrong product with the wrong surface can potentially cause permanent damage to the surface of your wheels, brake or even suspension components. Make sure to read the label on any product you use and check that it is meant to work with your wheels’ surface.

Need a quality pad to buff your car? Then try...

Wizards Products new, super easy-to-use foam buffing pads. The convoluted design of the Bendi-Buff™ Foam Buffing Pads gives the user greater control, eliminates pad chatter, reduces product splatter and waste and decreases surface heat. The pads offer a Velcro® grip back with an alignment ring, helping make pad changes in seconds with the Wizards® 6” Bendi-Backer™ Backing Plate (Part #11211). Bendi-Buff™ Foam Buffing Pads are available in a 7.5” size for cutting (Part #11303), light cutting/polishing (Part #11305), finishing (Part #11307) and ultra finishing (Part #11308).

Additionally, Wizards® new Aggressor™ Foam Compounding Pad (Part #11310) offers the fast cutting action of a wool pad in a convoluted foam design. Its super aggressive foam material offers the fastest cut available from a foam pad on the market today. It is the foam pad of choice for initial cutting. This 8”, Velcro®-backed pad is compatible with the Wizards® 7” Bendi-Backer™ Backing Plate (Part #11207).

The Bendi-Buff™ and Aggressor™ Foam Buffing Pads are the newest addition to the “WIZARDS® System” of finishing products including: Mystic Cut™ Nano-Sphere Technology Compound, Turbo Cut™ Time Release™ Compound and Finish Cut™ No Swirls Compound, Mystic Polish™ Nano-Sphere Technology Machine Glaze, Shine Master™ Polish and Breathable Sealant, Wipe Down™ Inspection Detailer and the WIZARDS® line of buffing pads.


For more information about Bendi-Buff™ Foam Buffing Pads, The Aggressor™, or any other WIZARDS® products, please visit www.WizardsProducts.com or call 800-356-7223.

Five Tips to Keep Your Car Looking Great in 30 Minutes or Less by Meguiars

Between getting through a hectic work week, constantly being stuck in traffic, taking the kids to soccer practice, making dinners, keeping up with the family schedule and performing household chores, today’s car owners have little time to spare for detailing their vehicles. To help these busy motorists, Meguiar’s®, the car care experts Since 1901, have put together a list of five “quick tips” that will help any owner keep his or her automobile looking great and in tip-top shape. If you have 30 minutes, you can easily give your car a quick detail – it will go a long way in maintaining the look and feel of your vehicle… and sometimes even the value!

Always keep a trunk kit: Using the right products is the key to beautifying the look of your vehicle in the shortest amount of time possible. Meguiar’s® recommends motorists keep a “trunk kit” handy at all times, complete with a variety of products to clean their entire vehicle. Products such as Meguiar’s® Endurance Tire Spray, Ultimate Quik Wax and Quik Interior Detailer™ are specially designed to decrease detailing time and swiftly restore the original look of interior and exterior surfaces.

The right tools save time: Having the right assortment of car cleaning tools is one of the easiest ways to shave off detailing time. A microfiber towel such as Meguiar’s® Supreme Shine® Microfiber Towel reduces wipe off time while decreasing the chance of inflicting swirls in your finish. Using foam applicators or a small, soft brush is also recommended for removing debris and applying product to obtain the quickest results.

A little time makes a big difference: The old adage of “a little goes a long way” applies in car care. Spending a few minutes a day or a simple 30-minute session once a week can dramatically reduce the amount of dirt build-up that may degrade the appearance of both interior and exterior surfaces. Full detail sessions are still recommended on a quarterly or half yearly basis to ensure that your vehicle remains in tip-top shape but these short sessions definitely help maintain and protect in the interim.

Be careful where you park: Drivers should always be aware of where they park, taking care to avoid parking underneath trees and near sprinkler systems. Not only can birds, sap and water permanently damage a car’s exterior, but they also add time to any detail session.

Avoid Short Cuts: Meguiar’s® experts recommend avoiding quick, but costly short cuts when cleaning your car during a quick detail. Using a paper towel from the gas station may seem like a time-saver, but owners run the risk of damaging the exterior of their car by using a dry wipe. Instead, consumers should lubricate the surface by using a detail spray, such as Meguiar’s® Ultimate Quik Detailer, and a Supreme Shine Microfiber when removing any residue off of a car’s exterior. Also waiting to quick detail in cooler temperatures allows product to dry effectively and decreases the chance of streaks or swirls in the finish.

Meguiar's Introduces New All Metal Wheel Polish

In an effort to answer one of the most common car care questions, Meguiar’s introduces its new All Metal Wheel Polish, a product that transforms dingy, oxidized wheels into like-new shape in just minutes.

The all-new wheel cleaning formula acts quickly to remove oxidation without scratching and can be applied with either Meguiar’s® DynaCone™ polishing tool or by hand. Leaving metals stunningly bright, this new product uses gentle polishing oils to achieve a perfect shine every time.

For use on all uncoated, polished or chrome metals, Meguiar’s All Metal Wheel Polish is safe to use on cast aluminum, magnesium and billet alloy.

Meguiar’s All Metal Wheel Polish is not intended for use on painted, clear-coated wheels or chrome plated plastic, but is the ultimate solution for consumers searching for a way to keep their metal wheels looking new.

If this product leaves your wheels shiny like their Quik Interior Detailer Wipes do, then this would definitely be a must have.